Esther Honig, a freelance journalist from Kansas City, sent a photograph of herself without any modification to more than 40 Photoshop fans around the world. Make me beautiful, she told them, in order to show how the beauty standard is different in various cultures.
The project was titled Before and After, and originated when Honig worked as a social media manager. Your boss showed you Fiverr, an international website freelance where anyone can hire independent workers from around the world. Honig realized that those with knowledge of Photoshop predominated and it occurred to him that in that group probably everyone would have a particular aesthetic preference according to their own culture.
Working with independent professionals in more than 25 countries, Honig thought that the images would have marked differences, but what surprised him most was seeing that some were too altered. Seeing the first images made me cry. Others like the one in Morocco, left me breathless because they transmitted something much deeper than I could have expected, said Esther Honig.
The images that Honig has so far are interesting as individual images, but when taken together, the project becomes more attractive: an interesting starting point in a global conversation about unattainable beauty standards around the world.
From this project I have learned the following: Photoshop allows us to achieve a beauty impossible to achieve. When we compare the images we realize that achieving the ideal is still an illusion.