Pink Tax: Why do women pay more than men for the same products?


No one doubts that being a woman is more expensive because consumer needs are different and specific. However, there is a question that in recent years has gained significant notoriety: the differentiated price that seems to be due to a gender issue, in which women pay a higher percentage for the pink version of many equal personal care products to those who use men.

A recent study conducted by the Department of Consumer Affairs of New York, which inspected about 800 products, showed that women pay on average 48 percent more in hair care products, toothbrushes and leaves. Shave that men in the same type of products.

Similarly in England, the research carried out by Development Economics He concluded that women pay 200 pounds more per year on average (around 291 dollars) for products with a female touch, with smaller differences in production.

Another example is the appointment Michael Cone, lawyer and researcher for many years of this subject. Cone cites the example of shirts with buttons: those on the right side (for men) had lower import taxes than those with shirts with buttons on the left side (for women).

The above has generated an interesting debate about a probable gender background, in which retailers are accused of setting prices with sexist arguments and protests around the world. Although there is no specific regulation against charging more for services or products based on gender, there are individual efforts that gradually gain momentum. Such is the case of the British Parliament, where Paula Sherriff, Congressman of the Workers' Party, described the practice of pricing based on gender as exploitation.

In the individual, the most advisable thing is not to be influenced by the campaigns of marketing of the products directed to the woman. If the products that satisfy the cheapest personal needs are those aimed at the male public, it would be worthwhile to consider acquiring them to support the personal economy and stop sponsoring companies that discriminate openly with their prices.

Everyday Things Women Pay More For Than Men (April 2021)