Not long ago, the underwear company Victoria Secret He received a lot of criticism for creating a campaign called Perfect Body, which compares the bodies of his impressive angels with that of other women in the world.
In an attempt to challenge these ideals and also unrealistic standards of beauty in women, the British lingerie company Curvy Kate, announcement that a contest would be held to find models that would represent all types of real women.
We make beautiful underwear and swimsuits that look amazing in a wide range of bodies, so we want models that represent us.
To promote the contest they took a part of the Victoria Secret campaign and recreated the ad. However, instead of using supermodels, they included a variety of beautiful ladies who actually represent women, in different shapes and sizes.