Since the rise of social networks these became the new advertising medium and the influencers in the new marketing tool for its ability to attract a new market for young people.
Aware of this, the American company Rosé All Day recently announced a casting to find what will be its new face in networks, who will earn $ 10,000 and a four-day trip all paid to France to drink wine and take photos for Instagram.
During the four days that the trip lasts, the winner must create enough content to publish at least once a month for a whole year.
To aspire to the dream job, the contestants must follow the company's Instagram account, upload a photograph of them related to the wine and use the hashtag # RoséAllDay, in addition to meeting certain requirements such as being over 21 years old and a resident of the United States. The contest will be open from June 8 to September 2, 2019 and the choice of finalists will be based on the originality and beauty of the photos, as well as on the amount of post that they do related to the brand.